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AC Milan and Emirates have agreed to extend the contract for another six years and 175 million euros. Cooperation has lasted over 15 years.
AC MILAN AND EMIRATES PROLONG THEIR HISTORICAL PARTNERSHIP
AC Milan has announced a new sponsorship agreement with title sponsor Emirates. Milan has announced a new sponsorship agreement with title sponsor Emirates.
Emirates and Milan today announce the extension of their enduring alliance. After more than 15 years of productive collaboration, Emirates will remain the Rossoneri’s Official Airline Partner and Principal Partner.
At all regular-season games, the men’s first team will continue to wear shirts with the recognizable “Fly Better” emblem from Emirates. In order to spread the good principles of football through the efforts of the Club’s Academy, the Emirates brand will also be visible on the shirts of the youth teams participating in the Milan Academy project, both in Italy and abroad.
The partnership will continue to include other marketing rights in addition to the prestigious jersey sponsorship. They will ensure that the Emirates brand is prominently shown around the San Siro stadium, in the hospitality industry, and in ticket sales.
In September 2007, Milan and Emirates formed a collaboration. Emirates improved its standing the following year, becoming the Top Institutional Sponsor. The famed logo made its debut on the team’s uniforms during the 2010–11 campaign, establishing a link between Emirates and the millions of Rossoneri supporters around the globe. Since then, 590 official matches in which the Rossoneri have scored 967 goals have featured the Emirates brand on the Club’s shirts.
More about the Agreement
Milan went to the Emirates Group headquarters in Dubai for the event. For a training camp and to compete in the Dubai Super Cup, the Rossoneri are in the capital of the United Arab Emirates. Stefano Pioli, the head coach of the First Team, some members of the First Team, the Senior Management of AC AC Milan, and representatives of the Club’s ownership met His Highness at the appointment. President and CEO of Emirates Airline & Group, Sheikh Ahmed bin Saeed Al Maktoum, during a special occasion that formalized the renewal of the alliance and underlined the common ambition of the two brands.
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