AC Milan and PUMA have officially unveiled the 2023-24 home shirt. The jersey is an inspiration by the city of Milan and the irresistible energy of its people’.
The new shirt’reinvents the iconic red and black stripes’ with a repetitive tonal motif that ‘celebrates the bright spirit of the city, the long heritage of the Club, and its vital place within a changing community that’s constantly looking forward,’ according to the official website.
The distinctive stripes form a repeat ‘M’ visual in the center of the shirt, which also features a black V-neck collar, black sleeve cuffs and trimmings, and ‘AC MILAN’ in bold across the back of the neck. There are also black shorts and black socks.
A film featuring the men’s team captain, Davide Calabria, alongside Rafael Leo, Olivier Giroud, Mike Maignan, Malick Thiaw, Fikayo Tomori, and Charles De Ketelaere, as well as Kosovare Asllani and Nesrine Bahlouli from the women’s squad, was released to commemorate the debut of the new AC Milan Home Kit.
AC Milan and PUMA Launch New 2023/24 Home Kit
Casper Stylsvig, the Chief Revenue officer of AC Milan FC said a Quote about the Rossoneri and the jersey.
“The Rossoneri jersey has always been the emblem of our Club’s DNA and of our fans,” Casper says.
“A passion symbol capable of transcending the playing field, expressing a sense of belonging and style on the field, in the stands, and in the lives of all fans, transcending into a lifestyle icon.”
“We reinforce our link with the city of Milan by introducing this new Home Kit now more than ever.”
“We’re honoring its lively energy and attitude of its people, who perfectly capture this magnificent city’s inventive and forward-thinking character.”
“We are incredibly proud of our partnership with AC Milan and the Kit for the upcoming season,” says Marco Mueller. Marco is PUMA Senior Head of Product Line Management Teamsport Apparel.
“The design reflects PUMA’s mission to evolve sportswear forever, and it embodies AC Milan’s progressive spirit.”
This shirt is more than just a kit; it represents unity and forward movement for the club, the city, and its devoted fans.”
The new shirt incorporates cutting-edge technology to give maximum performance and comfort on the field. The replica version is made of 100% recycled polyester and has dryCELL sweat-wicking technology to keep you dry and comfortable.
Milan will unveil the new Home Kit against Hellas Verona FC in Serie A on June 4 at 21:00 CEST.