AC Milan & Puma
The cooperation with the inventive streetwear brand resulted in two kits that combine elements from Los Angeles and Milan.
AC Milan and global sports brand PUMA announce the 2023/24 Rossoneri’s Fourth Kit. In collaboration with Los Angeles-based streetwear brand PLEASURES, the new KIT formed.
The new kit includes two variations that combine the LA streetwear brand’s punk, metal, and grunge roots with the intricate elegance of Milan’s gothic architectural design.
AC Milan & PUMA Reveal New Kit | AC Milan x PUMA x PLEASURES
The AC MILAN x PUMA x PLEASURES collaboration combines street-smart and match-ready elements, with the kit available in two contrasting shadowy colorways that represent the transition from dusk to dawn (black and pristine), allowing fans to embody the AC Milan spirit from day to night and across continents from Milan to Los Angeles.
Reflecting the ever-changing Milanese lifestyle, the kit’s design interplays with the city’s famous times of the day – the calm dusk and the stirring dawn – and is encapsulated in the Fourth kit campaign idea, “Out of the Shadows”.
The colorways not only represent the various times of day in Milan, but they also link with the global following, who embrace the Rossonero way of life wherever they go. Both variants of the Fourth Kit include reflective logos, which is a first for AC Milan.
AC Milan players, VIPs, and media first saw the jerseys at yesterday’s private Slam Jam event in Milan.
A campaign of guerrilla posting exposed the kits in Los Angeles as well.
There may two distinct Fourth Kit versions worn in different games for the first time in Club history.
The players will wear the black version against Napoli at home on February 11. The goalkeeper will wear the immaculate version, creating a visually stunning contrast on the field.
This dynamic will change for the February 18 away match against Monza.. The new kit will provide spectators with an electrifying visual experience each time they watch.
Thanks to the creative idea and creative design. AC Milan’s women’s squad will proudly wear the Fourth Kit when they play Inter in the Derby on February 18.