Chelsea have unveiled their new home outfit for the 2023/24 season, which does not have a shirt sponsor on the front.
The Blues had agreed to join Paramount+. But the Premier League vetoed the transaction due to a perceived conflict of interest with the league’s media partners.
Talks with online betting business Stake were subsequently restarted. But due to massive complaints from Chelsea supporters, that approach was abandoned, leaving the Stamford Bridge outfit without a sponsor.
Chelsea have chosen to speed the unveiling of their new home uniform by exposing a sponsorless version to supporters, with new signings now being introduced in last season’s shirt.
The new shirt pays homage to the 1997/98 season, in which Gianluca Vialli’s Blues won the Cup Winners’ Cup, League Cup, and Super Cup, with the reintroduction of the white accents.
Extra gold detailing and an iridescent crest modernize the appearance, paying homage to the grandeur of King’s Road in the 1990s.
When the shirt is available on August 16, fans will be able to purchase it.
Still believing about is a new sponsor for the shirt’s front and sleeves. Three’s contract terminated at the end of last season, and sleeve sponsor WhaleFin had to cancel owing to financial difficulties.
Prior to the Todd Boehly-Clearlake Capital group’s entrance, agreements with Three and WhaleFin are hit. The BlueCo group is now seeking for additional money from any future sponsorship arrangements.
Chelsea: Pay Tribute to 90th with new Home Kit
The West is the greatest!
That season, Chelsea won the UEFA Cup Winners’ Cup. The club was led by Gianfranco Zola, Dennis Wise, Roberto Di Matteo, and many other club legends.
They won the League Cup and also won the UEFA Super Cup at the start of the next season. They won the trophies all under the supervision of the great Gianluca Vialli, and all in the same legendary jerseys.