Electronic Arts (EA) Sports has released the first look at its new football game, as the company’s 30-year partnership with FIFA comes to an end next year.
For many avid gamers and football fans around the world, EA’s FIFA game franchise is a household name. The 1993 series’ debut has since seen it grow into one of the most well-known. It is also popular and lucrative sports video game franchises ever.
The game’s realistic graphics, in-depth team management, and immersive gameplay have kept fans engaged for decades. FIFA has cemented its place in the video game industry as a must-have title for football fans with regular updates, new features, and online play.
Fans will have to adjust to a new look as EA rebrands the venerable video game franchise. That’s right, the name FIFA will no longer be in use.
Electronic Arts (EA) Rebrands FIFA and Debuts New Brand Identity, EA SPORTS FC
Electronic Arts Inc (EA) has announced its new brand vision for EA SPORTS FCTM. It now provides the first glimpse into the franchise’s future. The new brand will serve as an EA SPORTS platform for developing, innovating, and expanding new football experiencesIn the near future, esports products will connect millions of fans via console, mobile, online, and other platforms. Thanks to EA SPORTS partners, the new brand identity will be visible for the first time in more than 100 matches in the top leagues around the world.
Triangles, the most common shape in football, are used in the EA SPORTS football experience, which is inspired by football culture. EA SPORTS FC will represent the sport, innovation, and change. As a result it will grow alongside partners who share the same goal of a fan-first future of football. The brand will make its debut across more than 100 matches in the world’s top leagues. It will include the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL, and others. The voices from around the world joining EA SPORTS to usher in a new era for the game.