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Liverpool FC and Nike have unveiled the new home kit for the 2023/24 season.
The kit pays homage to Bill Shankly and the legendary Reds manager’s final season in charge at Anfield. A new version of Scotland’s iconic 1973–74 uniform is built for the upcoming campaign. That year, Scotland won the FA Cup.
Its classic design features bright Liverpool red with white contrast collar and cuffs. It will make its debut in the club’s final home game of the season against Aston Villa.
The Hillsborough Memorial logo is now visible on the back of the neck, as instead of previous years.
Following Andrew Stanley Devine’s death in July 2021, the 97-emblem was encased by the eternal flames at the nape of the neck on the inside of the shirt for the first time in this season’s kit.
Liverpool captain Jordan Henderson commented on the kit.
Considering the source of the design, the new home shirt is a classic. “It feels iconic and a nod to the club’s history,” he added. We’re excited to wear it at Anfield for the Villa game.”
Liverpool FC Home Kit
The new Nike 2023/24 home shirt is an inspiration from Bill Shankly’s final season as Reds manager 50 years ago. Men’s, women’s, and children’s kits are now available for pre-order. The kit will be available in stores on May 18th.
“We’re always proud to wear the LFC jersey,” women’s vice-captain Taylor Hinds added. A new design is always exciting, and it becomes even more special when it is related to the club’s past. We’re looking forward to wearing them next season.”
The captain appears alongside teammates Mohamed Salah, Darwin Nunez, Luis Diaz, Virgil van Dijk, Ibrahima Konate, Trent Alexander-Arnold, Andy Robertson, Harvey Elliott, Fabio Carvalho, Cody Gakpo, Joel Matip, and Stefan Bajcetic in the club’s new campaign video.
The launch includes Missy Bo-Kearns, Fuka Nagano, Hinds, Shanice van de Sanden, Katie Stengel, and Leanne Kiernan from Matt Beard’s Women’s side.
Both game and stadium jerseys feature Nike’s Dri-FIT technology. Both the on-pitch and replica kits comprise of 100% recycled polyester fabric made from recyclable bottles as part of the Red Way sustainability initiative.
An updated version of the Liverpool name and number style for the back of the uniform. It pays homage to the city’s iconic street signs, will continue to be available for purchase. It was first introduced last year. Wearable for tournaments and casual games, the item is oblige with solvent-free inks as a more environmentally friendly option.
