Man Utd extended Long Term Partnership with Adidas

July 31, 2023
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Man Utd and adidas have extended their collaboration.

Man Utd extended Long Term Partnership with Adidas

Man Utd has revealed that they expect their sales to reach new highs.

Manchester United and Adidas have agreed to a huge extension of their uniform partnership worth at least £900 million.

The Manchester United club has declared that the US sportswear behemoth will be their official shirt supplier for the next decade.

The new agreement runs through June 2035 and includes a “minimum cash guarantee” of £900 million, according to United.

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The statement comes after United indicated that they expect sales to reach new highs by the end of their fiscal year.

The Premier League team raised its income forecast from £590 million to £610 million to £630 million to £640 million.

Sponsorship revenue climbed by £1.8 million to £41 million. Retail, merchandising, clothing, and product licensing revenue increased by £2 million to £28.4 million.

However, its broadcasting revenue fell somewhat, from £51.5 million to £50.7 million.

Man Utd attributed the drop in broadcast revenue to the men’s first team competing in the Europa League. The did it to Europa League rather than the Champions League.

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