Endrick, a Brazilian wonderkid, has agreed to become the face of New Balance after signing a new boot deal with the American company.
Endrick recently became the fourth youngest player to represent Brazil, and the youngest in 57 years, when he took the field against Colombia at the age of 17.
The Real Madrid-bound Brazilian is also expected to play against Argentina’s Lionel Messi on Tuesday at the Maracana.
Los Blancos paid £51 million to sign the youngster from Palmeiras in December, and he will join the club in July 2024 because he can only move to Europe when he is 18.
After all of Endrick’s success at such a young age, brand deals would have surely fallen at his feet, and New Balance has managed to snare him with their new deal, but there are a few requirements that must be met.
Endrick recently became the fourth youngest player to represent Brazil.
Endrick will reportedly launch his own Michael Jordan-inspired brand, and New Balance will provide him with signature boots.
However, an important part of the deal is the availability of a secondary and more affordable range for those without deep pockets.
Endrick’s family believes that anyone from any socioeconomic background should be able to afford a pair of his boots.
Another purported requirement of the agreement is that the 17-year-old visit communities, renovate football fields, and support sports projects.
There would have undoubtedly been offers from football boot giants such as Nike, Puma, and Adidas, but the suggestion is that he will be a key figure in New Balance’s future.
The Boston-based company also sponsors a number of England players, including Raheem Sterling, Harvey Elliott, and Bukayo Saka, who wear their gear.
Former Premier League stars Sadio Mane and Marouane Fellaini are also on their books.
Endrick will have the opportunity to wear New Balance boots in the Argentina game, as he is expected to play a role following the injury of future teammate Vinicius Jr.